
Live Masterclass: Plan + Create Your High-Converting 404 Page
Don't allow for a disappointing dead-end! Craft your very own strategic 404 page that will grow your list and keep readers on your blog!
A masterclass to lead you through understanding, planning, and creating your very own high-value 404 page
The 404 page is the single most overlooked page on your blog. Something that has the potential to lead readers to your best content and leave them feeling valued is often left to create a disappointing and frustrating dead-end.
Well, not anymore.
This masterclass will lead you through the exact steps of crafting the perfect 404 page that supports your goals. You'll follow along with a step-by-step demonstration to create your 404 page. No design or development knowledge necessary.

Here's Our Schedule
This masterclass will be made of up 6 short learning sessions, 2 working sessions, 2 live demonstrations, and a Q+A. Let's dive into the details.
Your Pre-Course Homework
Before we dive into the live class I have a few simple questions and one task to make sure you're in the right mindset and completely prepared for the training.
THE MASTERCLASS
Section 1: Quick Introductions
Section 2: What is a 404 page + why should I care?
Section 3: How to make better use of your 404 page
Section 4: The importance of high-value goals
Live Working Session #1: Define your high-value goals
Section 5: Choose the goals to support on your 404 page
Section 6: How to generate excitement and interest + prevent disappointment
Live Working Session #2: Lay out your 404 page
Live Walkthrough #1: Create your 404 page with Squarespace
Live Walkthrough #2: Create your 404 page with WordPress
Section 7: Q+A
Special Guest
Kaitlyn is the talented designer behind The Crown Fox. She creates cohesive branding for small business owners so they can find their success, become influential, and stand out as the authority in their industry. Kaitlyn is my go-to Squarespace expert and I'm so excited to have her join us!
Here's a look at what Stacy from A Delightful Home created from the class!
And here's what she had to say:
"Thanks so much for the 404 Page class. I just got a blog redesign and have encountered quite a few 404 errors since its installation, so this came at the perfect time! Now I'm not too concerned about people find broken links! I'm excited to have a 404 page that I'm not embarrassed about!"
Your Instructor

Hey, I'm Krista! Iām a WordPress developer who specializes in designer collaborations and creating strategic websites. My goal is to help designers do more of what they love and team up to help their clients elevate their business, increase conversions, and boost engagement through crafting strategic websites. I have 5 years of formal training in software and web development, I've teamed up with many designers to create gorgeous websites, and now I'm here to help you. I can't wait to help you do more of what you love!
Here's what you'll be getting
- Pre-homework so you can come prepared (you'll get this right when you sign up!)
- A 10 page workbook
- Three 404 page templates
- Training and instruction for setting up your 404 page on WordPress or Squarespace
- A better understanding of your high-value goals
- A fully-functioning, high-converting 404 page
- The opportunity to win a free pass to my next live training
- Full access to the replay - both an unedited version will be available as well as one broken up into organized modules
Here's what Kory's 404 page looked like before the workshop:
And here's after!
Who is this for?
This masterclass is for any blogger or small business owner who wants to turn a bad reader experience into a positive one. I don't know about you, but I want my readers to leave my site happy knowing that they learned something, rather than disappointed in not being able to find what they were looking for.
If you're willing to put in a couple hours of work for a better reader experience, this one's for you!
Sign up below to get your seat in the masterclass + access your pre-homework!