Live Masterclass: Plan + Create Your High-Converting 404 Page

Don't allow for a disappointing dead-end! Craft your very own strategic 404 page that will grow your list and keep readers on your blog!

A masterclass to lead you through understanding, planning, and creating your very own high-value 404 page

The 404 page is the single most overlooked page on your blog. Something that has the potential to lead readers to your best content and leave them feeling valued is often left to create a disappointing and frustrating dead-end.

Well, not anymore.

This masterclass will lead you through the exact steps of crafting the perfect 404 page that supports your goals. You'll follow along with a step-by-step demonstration to create your 404 page. No design or development knowledge necessary.

Here's Our Schedule

This masterclass will be made of up 6 short learning sessions, 2 working sessions, 2 live demonstrations, and a Q+A. Let's dive into the details.

Your Pre-Course Homework

Before we dive into the live class I have a few simple questions and one task to make sure you're in the right mindset and completely prepared for the training.


Section 1: Quick Introductions

We'll spend a few minutes getting to know each other before we dive in. After all, don't you want to know who you'll be spending the next several hours with?

We'll also go over how the rest of the masterclass will work and make sure you have your 10-page workbook ready!

Section 2: What is a 404 page + why should I care?

Let's go over the 404 page basics. What the heck is it? Why do I need to care? And how do people find it, anyways?

We'll also talk about what usually ends up happening when a reader runs across your 404 page. (Hint: It's not good for bounce rates!)

Section 3: How to make better use of your 404 page

Alright, time to get into the good stuff. Now that you know how your default 404 page can negatively impact your blog, your business, and your readers we're going to go over how to get that fixed up.

We'll go over the major goals you should have for your 404 page and several ways to support each of those goals. And while we're at it, why not look at some super awesome 404 page examples?!

Section 4: The importance of high-value goals

Have you ever stopped to evaluate whether your current goals are really the best thing for your business? In this section we'll go over how to make sure you're spending valuable time and money on the goals that will be the most effective for you.

Live Working Session #1: Define your high-value goals

Now you'll get to work. We'll take some time for you to sit down and focus on your own high-value goals. If you already have goals set, you'll be able to ensure they're the right ones. If you don't have any goals, now will be the time to create them. And I'll be there the whole time to answer your questions and give you feedback.

Section 5: Choose the goals to support on your 404 page

Don't worry, going through the work of defining or re-evaluating your goals wasn't for nothing. We're going to use one or two of them directly on your 404 page!

We'll go over how to choose the one or two goals that will perform the best specifically on your 404 page. Then we'll talk about how to setup your page to make sure those goals are directly supported.

Section 6: How to generate excitement and interest + prevent disappointment

Now you've identified how your 404 page will benefit you, but let's not forget your readers! I have 3 specific ways you can make sure your readers continue to spend time on your blog, rather than leaving disappointed. Yep, this is the good stuff.

Live Working Session #2: Lay out your 404 page

Now for some fun! After everything we've gone over up to this point, you're going to be ready to put your ideas to paper.

You're going to draw out exactly what will be on your 404 page with the help of the templates I provide or your own creativity. And if you get stuck I'll be right there to help you, live in the workshop!

Live Walkthrough #1: Create your 404 page with Squarespace

Alright Squarespace users, here's what you've been waiting for. Kaitlyn, brand designer of The Crown Fox, will join us to give you a step-by-step walkthrough of how to set up your 404 page. She'll go over examples of everything we went over and answer any questions you have along the way.

After this session, all Squarespace users will have a fully-functioning 404 page.

Live Walkthrough #2: Create your 404 page with WordPress

Okay WordPress users, your turn! I'll walk you through the exact steps you'll need to setup your 404 page. We'll go over helpful plugins plus exactly what you need to get everything formatted just the way you want it.

After this session all WordPress users will have a fully-functioning 404 page!

Section 7: Q+A

Phew, we did it! By now you should have a 404 page created and ready for action. Time to wrap up, answer any of your last-minute questions, and then go take a nap.

Special Guest

Kaitlyn is the talented designer behind The Crown Fox. She creates cohesive branding for small business owners so they can find their success, become influential, and stand out as the authority in their industry. Kaitlyn is my go-to Squarespace expert and I'm so excited to have her join us!

Here's a look at what Stacy from A Delightful Home created from the class!

And here's what she had to say:

"Thanks so much for the 404 Page class. I just got a blog redesign and have encountered quite a few 404 errors since its installation, so this came at the perfect time! Now I'm not too concerned about people find broken links! I'm excited to have a 404 page that I'm not embarrassed about!"

Your Instructor

Krista Rae
Krista Rae

Hey, I'm Krista! Iā€™m a WordPress developer who specializes in designer collaborations and creating strategic websites. My goal is to help designers do more of what they love and team up to help their clients elevate their business, increase conversions, and boost engagement through crafting strategic websites. I have 5 years of formal training in software and web development, I've teamed up with many designers to create gorgeous websites, and now I'm here to help you. I can't wait to help you do more of what you love!

Here's what you'll be getting

  • Pre-homework so you can come prepared (you'll get this right when you sign up!)
  • A 10 page workbook
  • Three 404 page templates
  • Training and instruction for setting up your 404 page on WordPress or Squarespace
  • A better understanding of your high-value goals
  • A fully-functioning, high-converting 404 page
  • The opportunity to win a free pass to my next live training
  • Full access to the replay - both an unedited version will be available as well as one broken up into organized modules

Here's what Kory's 404 page looked like before the workshop:

And here's after!

Who is this for?

This masterclass is for any blogger or small business owner who wants to turn a bad reader experience into a positive one. I don't know about you, but I want my readers to leave my site happy knowing that they learned something, rather than disappointed in not being able to find what they were looking for.

If you're willing to put in a couple hours of work for a better reader experience, this one's for you!

Sign up below to get your seat in the masterclass + access your pre-homework!

Course Curriculum

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  Live 3-Hour Masterclass
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Frequently Asked Questions

What if I'm not on WordPress or Squarespace?
You are still more than welcome to attend! While you won't be able to follow along with the live walkthroughs you'll still benefit just as much from all of the other sections.
When does the class start and finish?
The live class took place on April 24. You now have access to the replay, both the full, unedited version and a version broken up into easily-digestible modules for you to work through at your own pace!
How long do I have access to the class?
How does lifetime access sound? After enrolling, you have unlimited access to this masterclass for as long as you like - across any and all devices you own.