We'll spend a few minutes getting to know each other before we dive in. After all, don't you want to know who you'll be spending the next several hours with?

We'll also go over how the rest of the masterclass will work and make sure you have your 10-page workbook ready!

Let's go over the 404 page basics. What the heck is it? Why do I need to care? And how do people find it, anyways?

We'll also talk about what usually ends up happening when a reader runs across your 404 page. (Hint: It's not good for bounce rates!)

Alright, time to get into the good stuff. Now that you know how your default 404 page can negatively impact your blog, your business, and your readers we're going to go over how to get that fixed up.

We'll go over the major goals you should have for your 404 page and several ways to support each of those goals. And while we're at it, why not look at some super awesome 404 page examples?!

Have you ever stopped to evaluate whether your current goals are really the best thing for your business? In this section we'll go over how to make sure you're spending valuable time and money on the goals that will be the most effective for you.

Now you'll get to work. We'll take some time for you to sit down and focus on your own high-value goals. If you already have goals set, you'll be able to ensure they're the right ones. If you don't have any goals, now will be the time to create them. And I'll be there the whole time to answer your questions and give you feedback.

Don't worry, going through the work of defining or re-evaluating your goals wasn't for nothing. We're going to use one or two of them directly on your 404 page!

We'll go over how to choose the one or two goals that will perform the best specifically on your 404 page. Then we'll talk about how to setup your page to make sure those goals are directly supported.

Now you've identified how your 404 page will benefit you, but let's not forget your readers! I have 3 specific ways you can make sure your readers continue to spend time on your blog, rather than leaving disappointed. Yep, this is the good stuff.

Now for some fun! After everything we've gone over up to this point, you're going to be ready to put your ideas to paper.

You're going to draw out exactly what will be on your 404 page with the help of the templates I provide or your own creativity. And if you get stuck I'll be right there to help you, live in the workshop!

Alright Squarespace users, here's what you've been waiting for. Kaitlyn, brand designer of The Crown Fox, will join us to give you a step-by-step walkthrough of how to set up your 404 page. She'll go over examples of everything we went over and answer any questions you have along the way.

After this session, all Squarespace users will have a fully-functioning 404 page.

Okay WordPress users, your turn! I'll walk you through the exact steps you'll need to setup your 404 page. We'll go over helpful plugins plus exactly what you need to get everything formatted just the way you want it.

After this session all WordPress users will have a fully-functioning 404 page!

Phew, we did it! By now you should have a 404 page created and ready for action. Time to wrap up, answer any of your last-minute questions, and then go take a nap.