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Build Your Blog Blueprint

Increase sales, engage your audience, and find your focus with a hand-crafted blog strategy!

You know that it's time to position yourself as an expert. After all, you know what you're doing!

You're ready to turn first-time readers into engaged audience members and paying customers.

You know you want to grow, but you've been struggling to find your focus in both your blog and your business.

You feel as though your business is at a stand-still, waiting for you to do what's needed to bring it to the next level.

I get it!


I used to struggle with all of these things. I didn’t know what I needed to focus on to get my business off the ground. My engaged audience members were few and far between. And paying customers? Yeah, that didn't really happen. The worst part? I had no idea what I was doing wrong. I was writing value-packed blog posts, using content upgrades, posting on social media, and sending consistent emails to my list. What was I missing?

A strategy.

When I started thinking about my blog in a strategic way, everything changed. I no longer questioned what I needed to be doing. My audience became instantly more engaged and started making their way through my brand. I got paying clients. All because of a strong and focused strategy. A strategy that I’ve turned into a step-by-step system that you’ll be able to customize to fit the needs of your blog and business.

That system?


Build Your Blog Blueprint

In Build Your Blog Blueprint I will lead you through the exact steps you need to take to focus yourself, engage your audience, and boost your business to the next level. I’ll be showing you everything from how to define high-value goals to get started, to how to optimize your blog’s layout, to how to make the most of your content strategy.


Imagine if your readers started seeing YOU as the expert.

Imagine if you had focus and clarity every time you sat down to write a blog post, craft a newsletter, or create a new product.

Imagine if your blog did the hard work of driving sales for you, without you having to use any impersonal salesy techniques.

"I seriously loved this course so much. I was so excited for the day new content came out and I'd be bummed if work or plans got in the way. I've blogged before, but it's no comparison to what I do now and I honestly think it's because of your course. I feel way better about my blog, business, content and the overall strategy of all three! I didn't realize how much of a mess my site was before this course. After working through the modules I was able to establish my goals and a strategy that will help me achieve those goals. It really put everything into perspective for me. Thank you!!"

- Melissa Hebbe

What You'll Get

  • 8 course modules
  • Worksheets, checklists, a planning workbook, + more
  • Tech tutorials
  • Members-only community
  • Lifetime access
  • Bonus: Content Strategy Module
  • Bonus: Guest Expert Interviews

"Whether you just got started blogging or have been at it for a while and find yourself confused on where to go next, Krista’s content is spot on and made exactly for you. After blogging for 4 years, I never thought about having a set goal and how that would help drive not just my content, but also what I place around my site and on my pages. I feel like I have a much clearer direction for my site and blog in general. Regardless of where you are in your journey, I would gladly recommend this course for you!"

- Kory Woodard

Class Curriculum


  Bonus: Strategy Evaluation
Available in days
days after you enroll

"Krista picks up on the little details bloggers and business people alike could and should be paying attention to, and she makes everything so simple, personal and fun. Through worksheets, tasks and quizzes, I definitely found this course to be super helpful. Krista's detailed, in depth and super interesting insights, advice and experiences are so beneficial to bloggers."

- Amanda, Nellie and Co.

You want more?

Alright, here are your bonuses!

#1 - Bonus Lesson: Craft Your Content Strategy

My most frequently asked questions all relate to content strategy. Things like:
  • How do I keep my content fun for my readers, while being professional and showcasing my expertise?
  • How can I combine my passions with my business?
  • What if I write about two or more topics?
  • How in the world do I create an editorial calendar and content that will promote my products and services?
Don’t worry, I’ve got you! In this bonus lesson you’ll:
  • Find clarity and decide on a direction (even if that means more than one topic)
  • Define your audience
  • Create a content plan that works with your strategy, and
  • Discover how to make the most of your blog posts.

#2 - Guest Expert Interviews

With special guests:
Kory Woordard, Fran Gulick, Allison Barclay, Elle Drouin, Caressa Lenae, Sarah Camille

This course is for you if...

  • You’re ready to find the focus you’ve been struggling with for so long
  • You want an engaged audience that goes from first-time readers to paying customers
  • You want to use your blog to bring your business to the next level
  • You are ready to take action and invest some time in your blog and business

This course isn’t for you if...

  • You don’t yet have a website
  • You’re looking to skim some text, skip through some videos, and wait for magic to happen
  • You’re looking for instant success without putting in the work
  • You’re not ready to get outside of your comfort zone

It’s time for you to build a blog that will do the hard work for you. One that positions you as an expert, leads your audience to your best content and services, and allows you to build your business on a platform you’re proud of.

Your Instructor


Krista Rae
Krista Rae

Hey, I'm Krista! I’m a WordPress developer who specializes in designer collaborations and creating strategic websites. My goal is to help designers do more of what they love and team up to help their clients elevate their business, increase conversions, and boost engagement through crafting strategic websites. I have 5 years of formal training in software and web development, I've teamed up with many designers to create gorgeous websites, and now I'm here to help you. I can't wait to help you do more of what you love!


Frequently Asked Questions


Do I need to be a designer or developer?
Absolutely not. This course is created for those without design or development experience in mind. The course will include tech tutorials and more will be added as questions come up.
Is this only for WordPress.org users?
This course is for everyone, regardless of your blog platform. However, all tech tutorials will be created for WordPress.org.
When does the course start and finish?
This course starts when you do! Upon signing up you'll receive immediate access to all course material. You can then work through at your own pace!
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

"Thank you so much for your help. You have reinforced my desire for a clean look AND you've suggested how to go about achieving it. I've taken your suggestions and now have a cleaner, more stream-lined sidebar. I think my visitors will be happy. So am I!"

- Marva, sunSPARKLEshine

This course is not open for enrollment.