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Build Your Blog Blueprint
Before you start
Welcome to Build Your Blog Blueprint (1:53)
Case Study: The Before Picture
Module 1: Blog Strategy Foundations
What Is A Blog Strategy?
How Does A Strategy Help Me And My Audience?
Get Started Without The Overwhelm
Planner: Your Plan To Build Your Blog Blueprint
Module 2: Define Your High-Value Goals
Understand The Importance Of High-Value Goals (4:37)
Identify Your Main Goal (1:34)
Discover Your Supporting Goals (1:02)
Goal Setting Workbook
Module 3: Prepare Your Blog For An Improved Strategy
Inform Your Audience Of Changes
Clean Up Your Blog (3:56)
Quick Fixes For Your Mobile Experience (7:00)
Tutorial: How To Fix Overflowing Images on Mobile Devices (1:27)
Module 4: Translate Your Goals Into A Strategy
Blog Change Brainstorm
Identify Your Top Actions Per Goal
Quick Start Implementation: Comparing Effectiveness vs Time/Cost
Module 5: Optimize Your Sidebar And Footer
Why Your Sidebar + Footer Are So Important (4:31)
Craft An Effective Sidebar (7:11)
Create An Effective Footer (3:50)
Bonus Tutorial: How To Add An Opt-In Incentive To Your Sidebar (WordPress) (5:37)
Bonus Tutorial: How To Add Social Media Icons To Your Footer (WordPress) (4:42)
Module 6: Put Your Pages To Work
Why Pages Should Be In Your Strategy
Homepage vs. Start Here vs. Social Media Landing Page (9:32)
Optimize Your About Page
Add To The Effectiveness Of Your Contact Page (5:47)
Increase The Effectiveness Of Your Work With Me Page (5:19)
Bonus: Get Conversions Through Your 404 Page
Bonus: Get The Most Out Of Your Above The Fold Space (6:06)
Module 7: Increase Your Strategy's Overall Effectiveness
The Importance Of Calls To Action + Where To Put Them (9:07)
Bonus: 20 Call To Action Examples
Increase Your Page Views (4:30)
Increase Your Shares On Social Media (6:36)
How To Use Graphics For Your Blog Strategy
Tutorial: How To Add A Click-To-Tweet in WordPress (3:11)
Module 8: Maintain Your Strategy
Why Active Strategy Maintenance Is Important
How To Identify When Your Strategy Needs An Update
Questions To Ask Before Updating Your Blog (3:48)
Bonus: Craft Your Content Strategy
Gain Clarity And Decide Your Direction
Define Your Audience
Create A Content Plan That Works With Your Strategy
Make The Most Of Your Blog Posts
Bonus: Strategy Evaluation
Get your strategy evaluation!
Guest Expert Interviews
Kory Woodard - Building + Managing Your Email List
Elle Drouin - How To Grow Your Business Through A Blog
Sarah Camille - Gaining Traction on Social Media
Caressa Lenae - Launching + Creating a Content Plan
Allison Barclay - Gaining Traction + Finding Your Target Audience
Wrap Up
Case Study: The After Picture
Share Your Thoughts - Quick Survey
Teach online with
Blog Change Brainstorm
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